Tag: sales optimization

How to Create Powerful Listings, Part 2: 11 Tips for Writing IRRESISTIBLE Titles

In Part 1 of this four-part series, I discussed how selling items is just a numbers game. To borrow from that first post, this is the blueprint successful sellers follow:

  • They ATTRACT more people to their listings with clickable titles and eye-catching cover images.
  • They INTERACT better with those potential customers through accurate photos and complete descriptions that aren’t just a wall of text.
  • They CONVERT more of those potential customers into actual customers.

Today I want to discuss the first part of the first bullet point: attracting people to your listings with clear, effective, and irresistible titles.

Why do buyers click on particular listings?

You have items you want to sell. So do a lot of other people. And other people probably have items like yours. They may even have the same items as you. How do you make sure potential buyers click on your items and not other people’s?

You need to make buyers think your item will solve their problem better than someone else’s item. And yes, when you sell someone a sweatshirt you are solving their problem.

Before clicking on an item, buyers ask themselves these questions (whether they consciously realize it or not):

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How to Create Powerful Listings, Part 1: A Primer

Selling items online is hard.

Sorry, let me qualify that — selling items well online is hard.

Actually, it isn’t even hard. It just takes some effort.

The actual act of taking some pictures, writing a description, clicking “Create Listing” and waiting for a sale doesn’t take that much time or thought. It’s doing it well that takes some effort.

And trust me, the extra effort is well worth it.

If you’ve ever bought an item online, think about your experience as a buyer. Here at Debt Free Dawn we specialize in clothing resale, so let’s use a related example. Let’s say a buyer goes to eBay and wants to buy a pair of second-hand Lululemon Pace Breaker shorts like the ones below:

Collage_PBShorts

They’re nice shorts. Super comfortable, clean, functional — definitely a great item. There’s no doubt these shorts will sell, and they’ll probably go for $30-$40. Because Lululemon products are in such high demand, you could take some lame photos and write a two-word description (e.g., “nice shorts”) and they’ll still sell.

But there’s also a ton of other people selling shorts just like these. So while your Lululemon Pace Breaker shorts will sell, they might sell after or for less money than someone else’s.

That’s a problem.

In the reselling business the goal is to find that happy medium between sale price and quick time to sale. Poor photos, bad headlines, and lackluster descriptions hinder your ability to sell items quickly or for their full value.

Take a look at the image below, which illustrates this point:

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