In previous posts I’ve spent a lot of time telling you why it’s so important to help your potential buyers feel a connection to your items through irresistible titles, eye-catching images, and effective descriptions.
The reason is simple: you’ll sell more stuff when you make people feel connected to your items!
Part of that connection is the utility and usefulness they’ll get from buying what you’re selling, but part of it is appealing to the impulsive nature of people — making them want what you’re selling right now.
In my experience, it’s a lot easier to sell to men than women, which shouldn’t be a surprise because men are more impulsive shoppers than women.
In fact, a 2014 survey by Credit Cards.com backed that claim up with some numbers:
Impulse buys: men vs. women
|Type of Impulse Buy||Yes: Men||Yes: Women|
|$500 or more||21%||9%|
|$25 or more||85%||74%|
Of course, we’re (usually) not talking about $500 articles of clothing here, but in that same survey, 85% of male impulse buyers said they had spent at least $25 compared to 74% of women. That means men are 15% more likely to impulsively buy an item for $25 or more. That’s our target audience!