Check out the rest of the series:
- Part 1: A Primer
- Part 2: 11 Tips for Writing IRRESISTIBLE Titles
- Part 3: Eye-Catching Cover Photos in 5 Easy Steps
- Part 4: 9 Ways to Seal the Deal with Effective Descriptions
You’ve already learned why optimized listings are important and how to write irresistible listings titles, so let’s now dive into Part 3: perfecting eBay cover photos (or Poshmark, Mercari, or [insert marketplace here]).
When creating a listing, what you’re really creating is an advertisement for your product. Just like Coke and Pepsi battle in the advertising landscape, creating memorable commercials with catchy slogans and vivid imagery, so too are you! You’re not the only one selling second-hand jeans, so how do you advertise your jeans as being a better purchase than someone else’s?
You need to do the same thing Coke and Pepsi are doing!
Advertise your product with catchy slogans (we covered title writing in Part 2) and vivid imagery (we’ll do this today).
What do buyers want to see?
Put most simply, your cover photo needs to elicit the following reaction from your potential buyer:
“I want that.”
With that in mind, do some role reversal and think about the kinds of things buyers might want to buy, such as these: