Tag: cover photos

How to Create Powerful Listings, Part 3: Eye-Catching Cover Photos in 5 Easy Steps

You’ve already learned why optimized listings are important and how to write irresistible listings titles, so let’s now dive into Part 3: perfecting eBay cover photos (or Poshmark, Mercari, or [insert marketplace here]).

When creating a listing, what you’re really creating is an advertisement for your product. Just like Coke and Pepsi battle in the advertising landscape, creating memorable commercials with catchy slogans and vivid imagery, so too are you! You’re not the only one selling second-hand jeans, so how do you advertise your jeans as being a better purchase than someone else’s?

You need to do the same thing Coke and Pepsi are doing!

Advertise your product with catchy slogans (we covered title writing in Part 2) and vivid imagery (we’ll do this today).

What do buyers want to see?

Put most simply, your cover photo needs to elicit the following reaction from your potential buyer:

“I want that.”

With that in mind, do some role reversal and think about the kinds of things buyers might want to buy, such as these:

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How to Create Powerful Listings, Part 1: A Primer

Selling items online is hard.

Sorry, let me qualify that — selling items well online is hard.

Actually, it isn’t even hard. It just takes some effort.

The actual act of taking some pictures, writing a description, clicking “Create Listing” and waiting for a sale doesn’t take that much time or thought. It’s doing it well that takes some effort.

And trust me, the extra effort is well worth it.

If you’ve ever bought an item online, think about your experience as a buyer. Here at Debt Free Dawn we specialize in clothing resale, so let’s use a related example. Let’s say a buyer goes to eBay and wants to buy a pair of second-hand Lululemon Pace Breaker shorts like the ones below:

Collage_PBShorts

They’re nice shorts. Super comfortable, clean, functional — definitely a great item. There’s no doubt these shorts will sell, and they’ll probably go for $30-$40. Because Lululemon products are in such high demand, you could take some lame photos and write a two-word description (e.g., “nice shorts”) and they’ll still sell.

But there’s also a ton of other people selling shorts just like these. So while your Lululemon Pace Breaker shorts will sell, they might sell after or for less money than someone else’s.

That’s a problem.

In the reselling business the goal is to find that happy medium between sale price and quick time to sale. Poor photos, bad headlines, and lackluster descriptions hinder your ability to sell items quickly or for their full value.

Take a look at the image below, which illustrates this point:

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