Update: Mercari has announced they will be postponing their transition to a 10% fee environment until November 21, 2016. This is their formal statement emailed to all subscribers/users. (Note that all comments below still remain true, just delayed one month.)
In previous posts I’ve spent a lot of time telling you why it’s so important to help your potential buyers feel a connection to your items through irresistible titles, eye-catching images, and effective descriptions.
The reason is simple: you’ll sell more stuff when you make people feel connected to your items!
Part of that connection is the utility and usefulness they’ll get from buying what you’re selling, but part of it is appealing to the impulsive nature of people — making them want what you’re selling right now.
In my experience, it’s a lot easier to sell to men than women, which shouldn’t be a surprise because men are more impulsive shoppers than women.
In fact, a 2014 survey by Credit Cards.com backed that claim up with some numbers:
Impulse buys: men vs. women
|Type of Impulse Buy||Yes: Men||Yes: Women|
|$500 or more||21%||9%|
|$25 or more||85%||74%|
Of course, we’re (usually) not talking about $500 articles of clothing here, but in that same survey, 85% of male impulse buyers said they had spent at least $25 compared to 74% of women. That means men are 15% more likely to impulsively buy an item for $25 or more. That’s our target audience!
Sometimes the thrift stores just don’t cut it. From what my sources tell me, depending on where you live, they may be pretty expensive as well.
Don’t want to pay $15 for that unbranded t-shirt with a hole in the armpit? I don’t blame you, I wouldn’t either.
So what do you do? Do you give up? Hell no! You have other options and other sources of inexpensive inventory (and they’re usually located right in your local strip mall).
If I haven’t made it abundantly clear yet, I’m in a lot of student loan debt. While I still have a 5-figure balance, it used to be a 6-figure balance. I still have a lot of work to do, but I’ve come a long way.
How did I do it? I did what Ben Stein said: I realized what was important to me and what I wanted out of life.
The first step to getting things you want out of life is this: decide what you want. – Ben Stein
Now it’s your turn.
I’m assuming that some of you stumbled onto my page because you’re in debt…a lot of debt.
I’m also going to make a prediction that a few of you have spent countless hours awake at night by the light of your cell phone under your covers (so as not to wake your significant other) googling things like “how to pay off [insert ridiculous amount of money here] as fast as possible.” Some of you may find yourself in that exact scenario now as you read this sentence.
My goal is to help curb those feelings of impending doom brought on by the one thing that makes the world go ’round: Money.
Until August 2015, I was that person pulling pointless all-nighters looking for a solution to destroy the $130,000 worth of student loan debt that I’d accumulated after 6 years of higher education. One time, I actually created a plan that would actually allow me to work for 24 hours straight (I mean hey, I wasn’t sleeping anyway!).
Well one night at the end of June, I finally stumbled upon the solution (at around 3 am) that has allowed me to pay off $34,697 in 5 months!
It was so simple I almost started kicking myself for not thinking of it sooner…